A grey outdoor HVAC unit mounted on a concrete pad beside the beige-sided exterior wall of a suburban house.

Heat pump vs Furnace in Marathon County, Wisconsin

When a heat pump makes sense

A heat pump makes sense if you want one system that both heats and cools, and you're set on moving away from gas. Choose a cold-climate model. Standard heat pumps lose heating power as it gets colder, and winter nights here average 9°F. Expect higher running costs than a gas furnace at Wisconsin's current electricity and gas prices.

When a furnace makes sense

A furnace is the right choice for most homes in Marathon County. It costs at least 45% less to run than a heat pump at local rates, and heat is needed here about nine months a year. Winter nights averaging 9°F are well within what a furnace is built to handle. It won't cool your home in summer, so you would need a separate air conditioner for that.

When a heat pump makes sense

A heat pump makes sense if you want one system that both heats and cools, and you're set on moving away from gas. Choose a cold-climate model. Standard heat pumps lose heating power as it gets colder, and winter nights here average 9°F. Expect higher running costs than a gas furnace at Wisconsin's current electricity and gas prices.

When a furnace makes sense

A furnace is the right choice for most homes in Marathon County. It costs at least 45% less to run than a heat pump at local rates, and heat is needed here about nine months a year. Winter nights averaging 9°F are well within what a furnace is built to handle. It won't cool your home in summer, so you would need a separate air conditioner for that.

An outdoor heat pump unit mounted on a concrete pad beside a house with beige siding and a landscaped garden bed.

Heat pump

Runs on
Electricity
What it does
Heats and cools
Tax credit
No federal tax credit since the end of 2025

Sources: U.S. Department of Energy · Internal Revenue Code

An unfinished concrete basement containing a gas furnace with sheet-metal ductwork, utility shelving, and exposed overhead joists.

Furnace

Runs on
Natural gas
What it does
Heats only
Tax credit
No federal tax credit since the end of 2025

Sources: U.S. Department of Energy · Internal Revenue Code

Furnace wins in Marathon County.

Nights here average 9°F all winter, and gas heat costs at least 45% less than a heat pump at Wisconsin prices.

At least 45% lessto heat with natural gas than with a heat pump, at Wisconsin prices
9°Faverage winter low
56%of homes here heat with gas

If your home has no gas line to it, a cold-climate heat pump will still heat it through those 9°F nights and cool it come summer.

Find a contractor
Compared onHeat pumpFurnace
Cost to run hereCosts more to runAt least 45% less to run
What it doesHeats and coolsHeats only
Homes in the Great Lakes states that heat with one3.4%78.8%
Handles a 9°F nightStandard models lose heating power in the cold; cold-climate models are built for itYes

Sources: U.S. Energy Information Administration, U.S. Department of Energy, NOAA

When a heat pump makes sense

A heat pump makes sense if you want one system that both heats and cools, and you're set on moving away from gas. Choose a cold-climate model. Standard heat pumps lose heating power as it gets colder, and winter nights here average 9°F. Expect higher running costs than a gas furnace at Wisconsin's current electricity and gas prices.

When a furnace makes sense

A furnace is the right choice for most homes in Marathon County. It costs at least 45% less to run than a heat pump at local rates, and heat is needed here about nine months a year. Winter nights averaging 9°F are well within what a furnace is built to handle. It won't cool your home in summer, so you would need a separate air conditioner for that.

A Marathon County contractor will price both against your own house, your ductwork and your panel.

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